At the start of 2025, the BDO Global Office embarked on a global dialogue to uncover what’s on the horizon for Privacy & data protection in 2025. We challenged our regional leaders to spotlight emerging trends, share their insights on privacy and contribute thought-provoking commentary to articles worth your attention: this is what we discovered.

As the year evolves, global privacy and data protection are being reshaped by key trends. Data sovereignty is on the rise, with countries asserting control over data within their borders, leading to localised regulations that challenge multinational organisations. Ethical considerations in data processing are gaining attention, especially with the proliferation of AI and machine learning, prompting calls for regulations that ensure fairness and transparency.

Privacy by design is becoming more prominent, advocating for the integration of privacy into technology development from the start. This proactive approach helps protect personal information and mitigate risks. Decentralised technologies like blockchain and cryptocurrency offer both opportunities and challenges, requiring nuanced regulatory frameworks to address their complexities.

In marketing technology, there is a push for the ethical handling of consumer data, with regulations demanding clear consent and robust protection measures to curb invasive practices. Cross-border data transfers remain crucial, with mechanisms like Standard Contractual Clauses (SCCs) and Binding Corporate Rules (BCRs) ensuring secure exchanges while maintaining privacy standards.

In our interconnected world, privacy is a fundamental right that demands rigorous protection and harmonisation. As we navigate the digital age, striving for comprehensive privacy protections is essential to uphold individual rights and build trust. Through international cooperation and adaptive policymaking, we can ensure privacy is safeguarded for all, transcending geographical boundaries.

How BDO can help

Contact your local firm’s specialists to learn more about how BDO assists companies in adhering to privacy and data protection principles and guidance.  

Original content provided BDO Global

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