This goes much further than adherence to professional standards: it is about openness and prudent judgement. It is about being trustworthy and straightforward in all of our working relationships. This means we
- Give advice we believe in
- Behave ethically and stay true to our standards
- Avoid conflicts of interest
- Behave honestly with regard to our fees and how we charge our time
- Agree on clear expectations
- Adopt a truthful and straightforward approach, even if the message is difficult
- Speak up if we think something is wrong, without fear of recrimination
- Respect confidences
- Consult and communicate in an open manner
- Seek out, and give honest and constructive feedback
- Appraise people objectively and treat them fairly